BRIEF: For the official launch of their .ME website, fledgling fashion brand, ISAWITFIRST, wanted to create maximum impact at the UAE’s leading fashion event, Fashion Forward, to showcase their latest collection and interact with their customers face-to-face.
ACTIVITY: In order to bring the online brand to life in a real environment, Remarkable created a pop-up activation that appealed to the UAE’s selfie-obsessed Fashionista. By installing an immersive branding area, complete with state-of-the-art Boomerang Booth, visitors were invited to try on the clothes, pose for shots and post videos to Instagram using the #ISAWITFIRSTxFFWD hashtag. Daily prizes of AED 1,000 were given to one lucky winner, with every visitor receiving a branded beach bag full of goodies, plus a money off voucher to spend on ISAWITFIRST.ME.
RESULTS: Over the course of three days, ISAWITFIRST’s Fashion Forward pop-up was a thriving hub of social content, attracting bloggers, vloggers and influencers, plus new and existing customers. Over 300 people registered with the site and took part in their Instagram competition.
CLIENT FEEDBACK: “Thank you so much to Rikki and Victoria at Remarkable for creating our Fashion Forward pop-up. I couldn’t have done it without you guys! So efficient, professional and organised!” Bianca Skeete, Operations Director, ISAWITFIRST.ME